It seems social media is becoming more and more prevalent and even dare i say ubiquitous these days. To be honest, sometimes I don’t know what I would do if I don’t look at my Facebook at lease once in a day. But the topic of social media is now a huge field. There are tons of business that are popping whose sole purpose is to facilitate social media for other business. This is huge! So in this post, I’ll talk about why social media has become so important.
Here are some important points:
- More than 3 billion minutes a day are spent on Facebook.
- Even though the economy is in a recession, many marketers are shifting their budget to social media. However, the budget needed to devote to social media is small.
- Online Member Communities have surpassed email to be the 4th most popular online sector.
- Older generations are now using the internet and social networks. Take this into consideration when creating your profile.
- Employers and other networking contacts use social networks and they like to know you have a pulse and not just a resume!
Social Media Landscape
- Blogs, Micro-Blogs, and Social Networks
- I.E. – Blogger, WordPress, Twitter, and Facebook
- Social Bookmarking and Opinion Sites
- I.E. – Yelp, Digg, Newsvine, Magnolia, Stumbleupon, Del.icio.us
- Photo/Video Sharing and Livecasting
- I.E. – YouTube, Flickr, Justin.tv, hulu
- Virtual Worlds and Online Gaming
- I.E. – World of Warcraft, Second Life, Sparkle IM
These important points and other points on how to effectively be active in the social media landscape can be found in BossDev‘s most recent webinar (I watched it.) that took place on April 2!
Vodpod videos no longer available.
A Social Media Guide
For those of you who are trying to keep up with the social media landscape, keep track of Mashable. It is a site with all things devoted to social media. They just posted an article titled Do You Pass The Social Media Recruitment Test? (And now, a condensed version from their section on “new to social media?”..)
New to Social Media?
- Start ASAP!
- Complete profiles for LinkedIn, Facebook, and Twitter.
- Use social media to its fullest – connect with others, update often, and stay active.
Other Articles of Interest:
Paul Bradshaw: Online Journalism lesson 1: Using RSS and social media for newsgathering
David Cohn (DigiDave): It is NOT personal branding – it’s Just living your life online
Suzanne Yada: Resolutions for journalism students, part II: Network like mad
Mindy McAdams: Social Media, YouTube, and mwesch
(Me from an earlier post) – Being TOO social on social media, especially Twitter